About

CALI BORN GOODS - Beach Vibes, Every Day, Wherever You Are

Cali Born is about capturing freedom, joy, and possibility—like an ocean breeze you can take anywhere. Delicious, joyful foods that are fun to eat, easy to enjoy, and perfect for wherever life takes you: the beach, the mountains, the ski slopes and hiking trails, or your morning commute. Crunchy, sweet-and-salty, and endlessly versatile, my granola is made to be more than breakfast— your travel buddy, your afternoon pick-me-up, or the topping that makes yogurt, oatmeal, or crumble unforgettable. Pies, just to have…available here soon!

I love making food that brings people joy, and nothing feels better than feeding others and seeing them smile. That’s what Cali Born is all about—simple, soulful goodness you can take anywhere. 

History

Cali Born was, well, born in 2024, the accidental brainchild of Jessica Weinstock Graham, a busy mother, executive, baker, cook, runner, and dog-lover. When her twin boys, Charlie and Beckett, celebrated their b’nai mitzvah, she thought about a logo that would incorporate their first initials, C and B. Thirteen years earlier, the boys were born extremely prematurely at 25 weeks and struggled to survive. But survive they did, into two beautiful, force-of-nature personalities, lovers of sports and reading and late-night slices of pie and rolling around with their puppy, Crosby. They were born in California, and they epitomize everything Cali Born is.